Building a StoryBrand

Clarify Your Message So Customers Will Listen

The book review for this week is Building a StoryBrand by Donald Miller.

This is my pick for the business book of 2017!

In Building a StoryBrand Miller lays out his blueprint for building a highly focused business brand that makes the customer the hero of their own story. If you are not positioning your customer to be a hero (or worse, you are trying to make yourself the hero), you are not setting up your business for success!

My takeaway from this book is the StoryBrand framework shown below:

What Are Your Most Pressing Problems and How Can I Help?

This is not my typical weekly blog post! I am looking for some very specific feedback from you.

Are there areas where you or your business need a little extra help to push through to the next level of success?

Drive for Success

Most business leaders have an incredible drive to be successful and to make their business ventures successful. They are motivated to continually improve and grow as individuals and to transfer that growth and improvement to their business and their staff.

Not only do they want to provide for themselves and their family, they want to build a thriving and growing business that offers a solid career for their staff and makes an impact in their communities and in the world.

Problems

However, there are times where leaders hit a wall or get stumped by problems that limit their business success. I have been a business executive for many years and I have experienced the highs and the lows of business. I know what it is like to be hit with issues that limit business success so I can help!

I would like to know what problems you are facing so that I can enable you by providing relevant and helpful content and tools. Are you having issues with:

Engage Your Employees With a Powerful Mission

12 Steps to Business Transformation – Step 2

Last week I introduced my Ebook 12 Steps to Business Transformation and I defined Vision, the first of the 12 transformational steps. This week we are going to talk about Mission.

Defining the Mission for your business is step 2 in my new free Ebook “12 Steps to Business Transformation.”

Where Vision is defined as a powerful picture of the future which creates an ideal and unique image of what your organization will become or achieve (the compelling reason WHY your business exists), the Mission defines exactly where you are going and what you are doing right now to attain the Vision.

Are Your Customers In Pain?

Are you actively looking to partner with your customers and add value to them by helping them identify and solve their biggest pain points or are you just trying to sell them another product?

When we become so focused on meeting sales quotas and goals we lose sight of the real reason our businesses exist . . . they  exist because we provide something of value to our customers. One of the most important tasks for any business is not to sell their product or service but to work with their potential customers to understand where the customer needs help and how your business can fill that need and provide real value.

I have seen many businesses over the years slip into the trap of myopically focusing on selling products or services. They spend more time coming up with the “perfect” charge rate sheet or the “perfect” product discount sheet then they do working with their clients to understand the challenges that are being faced and how they can assist the client in overcoming these challenges.

Guess what happens to these business . . .

Seven Steps To Becoming A Better Communicator

If you can’t communicate and talk to other people and get across your ideas, you’re giving up your potential.” Warren Buffett

Your business success and your personal success depend on your ability to communicate. You must communicate to your past customers, present customers and future customers. You must communicate with shareholders, stakeholders, employees, contractors, vendors, wife, kids, family and so many other people. Failure to communicate effectively is a lid on your potential and the potential of your business.

Warren Buffett was extremely shy and terrified of public speaking early on in life. However, he knew that he had to overcome this fear and learn how to communicate if he wanted to be successful. So, he registered for a Dale Carnegie class which he completed early in his career and what he learned there helped him to communicate effectively and live up to his potential instead of give up his potential.