How to Boost Your Business with a Powerful Tool!

Every now and then you come across tool or a process that provides a ton of value in a simple and effective package. This tool or process is easy to understand, easy to integrate into your existing systems, and it provides an extraordinary level of value to you and your business.

The EAC – ITD chart is one of these tools. You need to leverage this tool into your business! Download it from the Business Tools tab on my website.

The Tool

I originally built this tool as a method to track project health when I was responsible for overseeing a large portfolio of projects. It is a simple little graph that tells you right away if your project managers really understand their projects and if their projects are going to meet the organization’s financial expectations.

So, what is it and how does it work?

What I Learned in 2017 and Why It Is Critical to Your Success

This past year was a great year of learning for me! Transitioning out of the big corporate world into my own business consulting has given me the opportunity to adjust my “point of reference” and to see the world from yet another very valuable perspective!

In addition to this monster change, I was also able to either consult or serve in a board role in two not-for-profit organizations, a landscape company, a drywall company, a home renovation company, an equipment sales company, and a start-up engineering company. In the middle of all this, I started a Mastermind Group of senior level business leaders.

It was definitely a year full of change, learning, and growth!

And, as I have in done previous years, this post shares my biggest lessons learned over the past year.

What I Learned in 2017

The most important things I learned in 2017 are:

Building a StoryBrand

Clarify Your Message So Customers Will Listen

The book review for this week is Building a StoryBrand by Donald Miller.

This is my pick for the business book of 2017!

In Building a StoryBrand Miller lays out his blueprint for building a highly focused business brand that makes the customer the hero of their own story. If you are not positioning your customer to be a hero (or worse, you are trying to make yourself the hero), you are not setting up your business for success!

My takeaway from this book is the StoryBrand framework shown below:

How to Navigate Marketplace Complexities

This past year was a year full of transitions, amazing challenges, and stunning opportunities!

It was a year that saw many extremes including:

  • Outrageous political antics
  • Frightening political standoffs
  • Stunning Bitcoin valuations
  • Record breaking stock indices
  • Oil price climbing back to the $55-$60/bbl
  • Continued company downsizing
  • Record company profits
  • First recycled (reused) rocket
  • Great advances in hyperloop technology
  • #metoo movement

Some businesses experienced amazing growth (NVIDIA, Google, Apple, Amazon) while some saw their business shrink (Sears, Macys, GE). Others saw their market shift in an entirely new direction. Some took advantage of this shift and others were damaged by it!

This unprecedented rate of change and marketplace complexity can cause business leaders no end of sleepless nights and stressful days! However, this is where Thinking Business can help you thrive!

How to Get a Free Education from World Renowned Leaders

There is unlimited expertise available from world renowned leaders on every imaginable topic . . . and it is all available to you for free!

This treasure trove of knowledge is easily available to anyone, anywhere through podcasts. All you need to do is subscribe and set time aside to listen and learn!

I listen to podcasts when I am driving, jogging, flying, or whenever I have a few spare minutes to sit, listen, and learn.

I subscribe to an eclectic collection of podcasts covering topics like business, religion, health and wellness, technology, history, politics, marketing, blogging, copyrighting, and many more! I find the wide ranging topics not only help me to learn but increase my creativity by finding connections between the diverse topics.

This instant access to free expertise is unprecedented and we, as business leaders, are doing ourselves a huge disservice if we are not taking advantage of it!

I am often asked what podcasts I listen to, so I have listed them below. I do not listen to each episode of these podcasts because there is simply not enough time in the day! I pick and chose the episodes that interest me and I delete the rest.